As I approached this assignment I didn't even know where to start until I opened my fridge. BEER!!!! It is not only a great beverage but also a great topic for a commercial. The premise of the commercial is set in a house at a party and the woman is showing her room to her girlfriends, so of course the walk-in closet is shown last. In amazement from the sight all the girls scream but as they begin to die down they here a louder scream in a manly tone. The commercial cuts to the men and they are celebrating because they are in a walk-in fridge full of Heineken and seem a lot happier than the women. The ad is obviously selling beer but it is also selling the idea that Heineken Beer will make you happier than you can even imagine. The people in the commercial are in their mid twenties to thirties which is the target audience for the majority of alcohol inspired companies. The medium for this commercial is clearly TV because without it the commercial wouldn't have been nearly as funny. There wasn't much historical context in it but I do know that it was produced in the Netherlands. Within the commercial the only real relationship between words and imagery is the sound of both parties screaming due to a scene. My favorite element in the commercial is the fact that it starts out looking like an average fashion commercial for women but turns into a great beer commercial that is purely for men. As far as rhetorical appeals the name Heineken brings a significant amount of ethos whereas the commercial itself brings pathos through comedy and joy. Also I love the comparison between the two screams as well as the two walk-in rooms. Other than the pure brand Heineken there wasn't much cultural persuasiveness. Overall I love this commercial and laughed the first few times I watched it.
Heineken Walk-In Fridge Commercial
No comments:
Post a Comment